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Wining and dining clients

My father was an entrepreneur and like him I always wanted to start my own company. When trying to build a business from scratch, one of the most important lessons he taught me is that you must spend every day trying to earn $1, not trying to save $1.

While I heard him growing up, I never quite understood what he meant until I started my own company.

After years of working for others in the burgeoning digital advertising space, I made the leap right after the great recession and launched PK4 Media. 

After some contemplation, I made the decision to bootstrap so I would have complete control of my vision and destiny.  As a result of that decision, I began to better understand what my father was trying to tell me.

When I realized how much personal risk I was taking on, I felt a heightened sense of anxiety.  I did not want to squander a lifetime of savings I had acquired working long hours for someone else. The myriad of bold, game-changing moves I was planning to make started to feel risky.

That was exactly when what my father told me became crystal clear.  To be one of the very few startups that succeed, you need to have self-belief, be willing to take calculated risks and seize opportunities when the time is right.

When I started PK4 Media, I vowed to overcome those fears and made a pact that I would never play with scared money.

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Getty Images

Wining and dining clients

My father was an entrepreneur and like him I always wanted to start my own company. When trying to build a business from scratch, one of the most important lessons he taught me is that you must spend every day trying to earn $1, not trying to save $1.

While I heard him growing up, I never quite understood what he meant until I started my own company.

After years of working for others in the burgeoning digital advertising space, I made the leap right after the great recession and launched PK4 Media. 

After some contemplation, I made the decision to bootstrap so I would have complete control of my vision and destiny.  As a result of that decision, I began to better understand what my father was trying to tell me.

When I realized how much personal risk I was taking on, I felt a heightened sense of anxiety.  I did not want to squander a lifetime of savings I had acquired working long hours for someone else. The myriad of bold, game-changing moves I was planning to make started to feel risky.

That was exactly when what my father told me became crystal clear.  To be one of the very few startups that succeed, you need to have self-belief, be willing to take calculated risks and seize opportunities when the time is right.

When I started PK4 Media, I vowed to overcome those fears and made a pact that I would never play with scared money.