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Buffer

Buffer is a fully remote company, so the team gets together at least twice each year for week-long company retreats.

What does it take to grow your side hustle into a thriving business? Plenty of people have side jobs, but few take the chance to really strike out on their own full-time. So, how do you make the leap?

I recently dove into that question when I sat down for an interview with Joel Gascoigne, a the co-founder and CEO of the social media management company Buffer. Gascoigne first began to work on the application while he was living in Birmingham, England.

At first, he published a simple 2-page website to see if he’d get sign ups for his idea—and shared it with his 1,700 Twitter followers. Then slowly, he started to gather feedback on what people were looking for and what kind of price point they’d be willing to pay for the social media management tool he planned on building.

The first go-round produced 120 people who were interested in the product, and when Buffer launched, it was very simple: it allowed you to schedule posts for Twitter.

No Facebook, Instagram, LinkedIn or extra functionality, just a bare-bones product. Today Buffer has over 75,000 customers, 70 employees, and earns over $1.4 million in revenue each month.

So how did Gascoigne do it? Here are the four most important activities you need to do in order to grow your side hustle into a full-time business.

1. Start With What You Have

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Buffer is a fully remote company, so the team gets together at least twice each year for week-long company retreats.

What does it take to grow your side hustle into a thriving business? Plenty of people have side jobs, but few take the chance to really strike out on their own full-time. So, how do you make the leap?

I recently dove into that question when I sat down for an interview with Joel Gascoigne, a the co-founder and CEO of the social media management company Buffer. Gascoigne first began to work on the application while he was living in Birmingham, England.

At first, he published a simple 2-page website to see if he’d get sign ups for his idea—and shared it with his 1,700 Twitter followers. Then slowly, he started to gather feedback on what people were looking for and what kind of price point they’d be willing to pay for the social media management tool he planned on building.

The first go-round produced 120 people who were interested in the product, and when Buffer launched, it was very simple: it allowed you to schedule posts for Twitter.

No Facebook, Instagram, LinkedIn or extra functionality, just a bare-bones product. Today Buffer has over 75,000 customers, 70 employees, and earns over $1.4 million in revenue each month.

So how did Gascoigne do it? Here are the four most important activities you need to do in order to grow your side hustle into a full-time business.

1. Start With What You Have